In this email:

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The secret to reaching your goals

The Story Spinner

Tools & resources to help you tell better stories

One of the most powerful goal-setting tips I’ve learned recently is:

Hold strong to the what, but let go of the how.

If you want to build a career around rock climbing, hold onto that goal, but be open to how it unfolds.

Maybe you become a teacher, a guide, a gym owner, a writer, or a gear designer. The path can change, but the destination stays the same.

For me, my what has always been clear:

Help people build incredible lives around their passion businesses.

But the how has evolved.

I’ve coached. I’ve created marketing courses. I’ve taught social media workshops. I’ve written about mindset, creativity, and confidence. And over time, one thing has become undeniably clear: storytelling is the key to all of it.

No matter what kind of business you run, storytelling sells. It’s how you:

• Attract customers who feel connected to you
• Sell products and services without feeling salesy
• Secure funding, collaborations, and brand deals
• Create a website that actually works for you

That’s why this newsletter is shifting to Magnetic Storytelling Secrets.

Every Saturday, I’ll be sending you:

Deep dives on storytelling techniques (why it works + real examples)

The Story Spinner Challenge (a live transformation of a simple anecdote into an engaging story)

Tools & resources to help you tell better stories (templates, frameworks, and AI tools that make storytelling easier)

If you want to make your marketing magnetic, this is for you.

Story Spinner

I firmly believe you can turn anything into a story. To help my clients turn their anecdotes into compelling stories, I created The Story Spinner.

Every Saturday, I will use this to turn simple (some might even say boring) anecdotes into stories that sell.

Want to see your story in a future issue? Hit reply to send me an anecdote. I’ll turn it into a powerful story for you to use in your business. ​

Excited to share this journey with you.

More storytelling magic coming your way next week!