Death To Boring Content

In this email: Creative isn't a profession; it's a mindset The Story Spinner Challenge Tools & resources to help you thrive online Create. Capture. Share When you hear "art" and "creativity," you probably think of professions like musician, painter, and writer. We're brought up to think of these kinds of vocations as creative, while business, science, and technical jobs are not. I think that's a load of shite. Creativity is a mindset and ethos you can bring to everything you do in life. Art...

In this email: Use exposure to lessen fear's grip The Story Spinner Challenge Tools & resources to help you thrive online Expose Yourself It took me two years to tell people I'd left Nashville.I was terrified they would stop asking me for gigs and sessions and that all the time, effort, and money (hello, work visas) I had invested in making a home and name in Nashville would be wasted.Guess what happened when I did?Nothing.A few people were like, "Do you still want to come back for gigs?" and...

In this email: Success Sucks, y'all The Story Spinner Challenge How to get people to do what you want Success Sucks When I first moved to Nashville, all I wanted was a bus tour. I told my friends my goal and wrote it in my journal, chanting, "Bus tour, bus tour, bus tour." Then, I got the bus tour!! Within a few weeks, I was like, "Meh. Now what?" Have you noticed how often that happens? You land your dream job, only to feel restless and unsatisfied a few months later. You buy the house...

In this email: Supercharge your captions with this simple shift The Story Spinner Challenge Don't forget your "flu shits" Humans are wired for stories. We evolved as storytellers because we needed cooperation to survive. And while your business isn’t fighting off wild animals, a great story will help you connect, convert, and sell more. Here’s the key: People don’t buy products; they buy feelings. It’s easy to fall into the trap of only posting sales, offers, and business updates. But the...

In this email: The secret to reaching your goals The Story Spinner Tools & resources to help you tell better stories One of the most powerful goal-setting tips I’ve learned recently is: Hold strong to the what, but let go of the how. If you want to build a career around rock climbing, hold onto that goal, but be open to how it unfolds. Maybe you become a teacher, a guide, a gym owner, a writer, or a gear designer. The path can change, but the destination stays the same. For me, my what has...

VANESSA MCGOWAN - Musician & Mindset Coach Outsourcing your creative work to AI is a fool’s errand, but using it to turn your copy into generational messaging is genius. I recently worked with a client on speaking their ideal customer's language to make their messaging more effective. Using familiar slang and phrasing helps fans and customers feel seen, comfortable, and more likely to buy—often without even realizing why. Since we don't always share the same generational "dialect" as our...