Maybe everyone else is wrong.

When everyone you talk to disagrees with your idea, it's usually a sign you should rethink your position.

Even more so when those people are "experts" in their field.

I’ve been warned off coaching female musicians by nearly every business coach I’ve ever worked with.

“They don’t have money.”
“You’ll never get them past your low-ticket offers.”
“Solopreneurs are an easier market.”

These are all facts.

But I can’t quit my community.
Because I 𝘢𝘮 my community.

I’ve been a working female musician since I was 16. There isn’t a task I haven’t done, a fear I haven’t faced, a win I haven’t worked my ass off for. And I am passionate AF about sharing everything I’ve learned.

So I ignored the experts and still pour most of my time into helping women in music.

Remember that sometimes the experts are wrong. Yes, all of them.

Sometimes, the best business path isn’t the easiest but the most aligned.

You know who you are, what you do, and who loves it better than anyone.

Trust that.

Story Spinner

Using the Story Spinner, we transform posts from yawn to YUSS!

Boring post:

"We're open! Come check out our new souvenir tees, sweatshirts, and hats this weekend. We're doing 20% off everything for our grand opening!"

Let’s Spin It:

🔄 Perspective: Breaking Point
🔄 Expansion: Add Emotion

Killer post:

We almost didn’t do this.

Opening a shop like this felt risky. We talked ourselves out of it more than once—it was too seasonal, too niche, and too full of unknowns.

But we kept returning to one thing: how it feels when you find the perfect tee that reminds you of a place you love.

So we stopped waiting for the perfect moment. We bet on bold colors, big dreams, and the kind of souvenirs you actually want to wear.

This weekend, we open our doors for the first time.

20% off everything.

But honestly, just seeing you walk in means more than any sale.

🧢 Come by. Try stuff on. Take a little piece of Door County with you.

Want to see your story in a future issue?

Hit reply to send me an anecdote. I’ll turn it into a powerful story for you to use in your business.

Tools & Resources

Today at 4 pm (Central), I'm hosting a workshop.

It's the first of four in a new 12 Steps To Creative Freedom series.

It's pay-what-you-can, and you can attend live or watch the replay if you sign up in advance.

Today, we're talking about the patterns that have kept you stuck, reconnecting with your creative core, and committing to building your path instead of waiting to be discovered.

How's life? Seriously, I'd love to hear!