Create. Capture. Share

When you hear "art" and "creativity," you probably think of professions like musician, painter, and writer.

We're brought up to think of these kinds of vocations as creative, while business, science, and technical jobs are not.

I think that's a load of shite.

Creativity is a mindset and ethos you can bring to everything you do in life. Art is anything you create from that energy.

When I say, "Create art, not content," I'm referring to the energy you bring to your content marketing.

When you create content just to create content, you’re coming from a place of:

- Obligation
- Strategy
- Selling

When you capture what you're already creating, you're coming from a place of:

- Creativity
- Connection
- Sharing

And your audience can feel it.

Both paths give you something to post, but only one creates connections and customers and converts to sales.

If you're burnt out from “creating content,” maybe it's time to start capturing your magic instead.

Create. Capture. Share.

Story Spinner

Using the Story Spinner, we transform posts from yawn to YUSS!

Boring post:

"Tax season is coming up! Make sure your books are in order. I'm accepting new clients for monthly bookkeeping packages. DM me to get started!"

Let’s Spin It:

🔄 Perspective: Mentor
🔄 Expansion: Break It Down

Killer post:

Most business owners don’t need to become financial experts. They just need someone to translate the chaos.

I’ve seen it over and over: brilliant, passionate entrepreneurs feeling totally lost when it comes to their numbers.

Not because they’re bad at business. Because no one ever taught them how to make sense of it.

Here’s what I help my clients do, step by step:

Get clarity on where your money is going
Spot leaks that are draining your profit
Create systems that actually make taxes feel easy

It’s not just bookkeeping. It’s giving you your mental bandwidth back.

If you’re tired of winging it with spreadsheets and receipts, I’ve got you.

DM me “calm money” and I’ll send you my client onboarding guide.

Want to see your story in a future issue?

Hit reply to send me an anecdote. I’ll turn it into a powerful story for you to use in your business.

Tools & Resources

If you're not already using Meta Business Suite to post to Facebook and Instagram, it's time to start.

You can schedule posts, save drafts, and post to both platforms in one go, which saves you time.

It's not as good as the Instagram app for video editing, but it's a massive help in all other areas.

Would you like me to cover something in the next newsletter? I'm here to help.